This watch is famous because it can be found in thje most reasonable prices. People who want every day a new style they can buy this watch as it is the most stylesh watch in the market. The college goers can buy the watch as it is both fashionable and affordable. It is one of the best seller brends in the watch market.
As of May 2016, Citizen has made not only taken big steps in innovation but also design. Alpina, Constant, Ateliers DeMonaco, and Frédérique brands have all been acquired to help expand market and innovation options for this company.