Page’s obsession with Aleister Crowley led to whispers that he and Satan were tight; yet another rumor claimed that the members of Led Zeppelin had made a Faustian bargain in exchange for stardom.
Page did little to deflect the rumors throughout Zeppelin’s history, perhaps sensing they were good for business. “I don’t really want to go on about my personal beliefs or my involvement in magic,” he told. “I’m not interested in turning anybody on to anybody that I’m turned on to. If people want to find things, they find them themselves.”